Standing ovation

Standing Ovation is a playful exploration of what happens when pop culture, glamour, and design meet. The project captures the spirit of the showgirl aesthetic: bold, glamorous, and unapologetically on stage... and reimagines it as a modern accessory brand.

Inspired by vintage show posters, spotlights, and rhinestones, the creative direction for Standing Ovation mixes retro theatrical energy with a modern edge. The branding was all about making it feel like a headline moment: dramatic, but still approachable and fun (basically, the bag that deserves applause). To bring it to life, I played with old-school sketch illustrations, bold typography, and editorial-style mockups that gave the whole project that “showgirl on stage” vibe. In the end, this was just a little experiment to see how far one spark of inspiration could go, a playful project that might not exist (yet), but definitely feels ready for the spotlight.