Girl Got Glow

Content Creation

Packaging Design

Website Design

Brand Identity

Girl Got Glow is a Gen Z skincare brand built around its signature GlowTech™ formula, a science-driven innovation designed to bring out the skin’s natural radiance. The founders came to Sundae Mood looking for an identity that could balance both sides of the brand: science and glow, credibility and confidence.
We built the full brand world from the ground up, creating an identity that speaks to both innovation and self-expression. The visual direction combines clinical precision with glossy fun through bold typography, expressive layouts, and an electric color palette that captures the feeling of glow in motion.

Every layer of the brand, from packaging and labels to AI visuals and content, was designed to feel alive and intelligent. The packaging system celebrates science through clean composition and structure, while still tapping into Gen Z’s love of play, color, and creativity.

The digital experience follows the same rhythm. The website feels sleek and modern but never sterile, blending editorial movement with a warm, glowing finish. The sales deck and campaign visuals complete the ecosystem, positioning Girl Got Glow as the new face of skincare innovation for the next generation.


A science-meets-style brand made to shine, smart, expressive, and built on the power of GlowTech™.

Here’s what it feels like to work with an agency that actually gets it.

  • "Sundae Mood was amazing to work with from start to finish! They understood my vision right away and brought it to life even better than I imagined. They absolutely nailed the aesthetic I was going for. Their design skills are truly impressive, and they have a great eye for detail and style. The team was communicative, friendly, and super flexible throughout the whole process. Everything was delivered on time, and they stayed organized and efficient while still making space for creativity. I highly recommend working with Sundae Mood if you’re looking for a team who really listens and delivers top-quality results!"

    - Charlotte @lottiesswimwear

  • "Sundae Mood is the best of the best! Nellie understood my vision right away and make it come to life. I am very excited to use them again on future projects :). I cannot say enough positive things about them and have already recommended her to others for projects they will have in the future."

    - Karlyn @nylrak.la

  • "I had the pleasure of working with Sundae Mood as my social media team and creative studio, and I cannot recommend them enough. From the moment we started, it was clear how skilled and passionate they are about their work. Sundae Mood brought incredible creativity to every project, always finding fresh, engaging ways to bring my vision to life. What truly sets them apart is their hands-on approach — always involved, communicating clearly, and making sure every detail was perfect. Their energy and enthusiasm made them an absolute joy to work with. If you’re looking for a team that combines expertise, creativity, and true dedication, Sundae Mood is the one to hire!"

    - Ellie