Lottie’s Swimwear

Brand Identity

Lottie’s Swimwear is a new swim brand inspired by a mermaid state of mind. Soft, dreamy, and a little bit otherworldly. The founder came to Sundae Mood in search of an identity that could capture that sense of imagination and escape while still feeling modern and wearable.

We created a visual direction that feels like a daydream. Pearlescent tones, fluid shapes, and a delicate mix of fantasy and form. The brand identity balances calm femininity with quiet strength, designed to speak to a new generation of swim lovers who crave beauty with depth.

Alongside the identity, we developed packaging concepts for the brand to explore, focusing on tactile elements, layered textures, and soft color stories that mirror the shimmer of water and light. The creative direction ties it all together with an ethereal yet grounded aesthetic that invites you into its world.

The result is a brand that feels both real and imagined: dreamy, feminine, and deeply reflective of its mermaid muse.

Here’s what it feels like to work with an agency that actually gets it.

  • "Sundae Mood was amazing to work with from start to finish! They understood my vision right away and brought it to life even better than I imagined. They absolutely nailed the aesthetic I was going for. Their design skills are truly impressive, and they have a great eye for detail and style. The team was communicative, friendly, and super flexible throughout the whole process. Everything was delivered on time, and they stayed organized and efficient while still making space for creativity. I highly recommend working with Sundae Mood if you’re looking for a team who really listens and delivers top-quality results!"

    - Charlotte @lottiesswimwear

  • "Sundae Mood is the best of the best! Nellie understood my vision right away and make it come to life. I am very excited to use them again on future projects :). I cannot say enough positive things about them and have already recommended her to others for projects they will have in the future."

    - Karlyn @nylrak.la

  • "I had the pleasure of working with Sundae Mood as my social media team and creative studio, and I cannot recommend them enough. From the moment we started, it was clear how skilled and passionate they are about their work. Sundae Mood brought incredible creativity to every project, always finding fresh, engaging ways to bring my vision to life. What truly sets them apart is their hands-on approach — always involved, communicating clearly, and making sure every detail was perfect. Their energy and enthusiasm made them an absolute joy to work with. If you’re looking for a team that combines expertise, creativity, and true dedication, Sundae Mood is the one to hire!"

    - Ellie