Nylrak los angeles

Content Creation

Packaging Design

Website Design

Brand Identity

Nylrak LA is a Los Angeles–based lifestyle brand built around storytelling, nostalgia, and mood. The founder wanted a brand that felt emotional yet elevated, something that could live at the intersection of Tumblr-era intimacy and modern luxury.

Sundae Mood led the full creative direction and digital identity, shaping a brand world that feels cinematic, sensual, and quietly genderless. The visual system blends bold contrast with softness, pairing editorial typography with washed tones and dreamy texture to create a sense of warmth and depth.

We designed a website that feels like slipping into a memory. It’s built for discovery, with motion, tone, and copy that guide users through scent stories rather than products. AI-driven visuals brought each candle narrative to life, weaving together mood, texture, and storytelling to create a distinct visual language.

Every detail was designed to make Nylrak LA feel alive and lived-in, from digital presence to product experience. It’s a brand that doesn’t just sell candles but captures a moment in time — nostalgic, modern, and effortlessly magnetic.

Here’s what it feels like to work with an agency that actually gets it.

  • "Sundae Mood was amazing to work with from start to finish! They understood my vision right away and brought it to life even better than I imagined. They absolutely nailed the aesthetic I was going for. Their design skills are truly impressive, and they have a great eye for detail and style. The team was communicative, friendly, and super flexible throughout the whole process. Everything was delivered on time, and they stayed organized and efficient while still making space for creativity. I highly recommend working with Sundae Mood if you’re looking for a team who really listens and delivers top-quality results!"

    - Charlotte @lottiesswimwear

  • "Sundae Mood is the best of the best! Nellie understood my vision right away and make it come to life. I am very excited to use them again on future projects :). I cannot say enough positive things about them and have already recommended her to others for projects they will have in the future."

    - Karlyn @nylrak.la

  • "I had the pleasure of working with Sundae Mood as my social media team and creative studio, and I cannot recommend them enough. From the moment we started, it was clear how skilled and passionate they are about their work. Sundae Mood brought incredible creativity to every project, always finding fresh, engaging ways to bring my vision to life. What truly sets them apart is their hands-on approach — always involved, communicating clearly, and making sure every detail was perfect. Their energy and enthusiasm made them an absolute joy to work with. If you’re looking for a team that combines expertise, creativity, and true dedication, Sundae Mood is the one to hire!"

    - Ellie