UNDO GUMMIES

UNDO is a premium lifestyle brand redefining what “the morning after” looks like. We built a full brand identity system that captures its duality — chaos meets control — with bold visuals, magnetic storytelling, and an unapologetically confident tone of voice.

Close-up of a woman with glossy lips biting into a sugar-coated gummy bear.
Two women with sunglasses, with a dark background and other partygoers visible behind them.
UNDO brand voice

Our Work Included:

  • Brand identity and tone of voice system

  • Website design and UX direction

  • Ongoing creative direction and graphic design

  • Social media, campaign, and UGC guidelines

  • Video and motion direction

Homepage of a website promoting award-winning pre-alcohol support gummies, with floating pink gummy packages on the right side.
A pink package with black and pink text, blurred to create a distortion effect, lying on a light gradient background.
A hand holding a martini glass with a pink packet labeled 'UNDO' inside, sitting on a dark blue sofa, with gold rings and bracelet on the person's fingers and wrist.