Our process is collaborative, but never chaotic.
We stay closely involved from start to finish, shaping ideas, refining direction, and making sure every detail aligns with the bigger picture. You won’t find rigid packages or fixed deliverables here. Instead, we define the scope together, based on what your brand actually needs. This way of working allows us to stay flexible, focused, and intentional. That we can deliver results that feel considered, not forced.
Sundae Mood is a small, founder-led creative agency led by Nellie, with a background in design and a focus on creative direction. Over the past few years, the studio has worked across branding, content, and visual identity, developing a way of working that is both intuitive and structured. Being closely involved in every project allows for a deeper understanding of each brand — not just how it looks, but how it should feel and evolve over time.
The result is work that is considered, cohesive, and built with intention from the start.
Good taste is a strategy. you might be there if...
your brand looks different every month
you’ve saved 200 references but nothing feels like you
you know your brand has potential, it just doesn’t feel fully there yet
This usually comes down to a lack of clear creative direction. Not a lack of ideas, not a lack of effort — just no defined lens to filter decisions through
client love