CREATIVE SERVICES FOR BRANDS WITH SOMEWHERE TO GO.
Branding, packaging, creative direction, websites and visual content, built to work together and make your brand harder to ignore.
Sundae Mood is an independent creative studio in Stockholm, partnering with beauty, wellness, lifestyle, fashion and culture-led brands worldwide.
BEAUTY · WELLNESS · LIFESTYLE · FASHION · FOOD & BEVERAGE ·
E-COMMERCE · HOSPITALITY
PACKAGES
Good branding shouldn’t feel like a guessing game.
Sundae Mood offers a full service portfolio for custom projects, but sometimes you already know what you need, and you’d rather know the scope, timeline and investment upfront.
These packages are built for exactly that. Two focused ways to build your brand, whether you need the essentials to get started or a more complete creative world to get launch-ready.
Clear scope. Clear starting price. Very good branding.
BRAND DAY
A brand, built in a day.
For founders who know what they’re building and need the visual identity to catch up. Brand Day is our streamlined identity intensive, designed to create a strong, cohesive foundation without a drawn-out branding process.
Includes
Pre-project brand questionnaire
One creative direction
Primary logo & submark
Curated color palette
Typography system
Essential graphic elements
Brand guideline sheet
Final logo files
From €1,200
BRAND WEEK
A launch-ready brand world in one creative week.
For brands that need more than a logo. Brand Week takes your identity from visual foundation to a cohesive creative world, built to work across your launch, social presence, website and future campaigns.
Includes
Brand questionnaire + kickoff
Creative direction
Primary + secondary logo suite
Submark
Color system
Typography system
Graphic language
Image / photography direction
AI-assisted launch imagery (6)
Launch assets
Brand guidelines
Complete final file suite
From €3,200
BUILD YOUR LAUNCH
Available alongside both Brand Day and Brand Week.
Launch Imagery — from €600
Custom AI campaign imagery built around your new visual direction.Website Design — from €2,500
Strategic, editorial website design built to bring the brand world online.Packaging Design — from €800 / SKU or custom quote
Packaging designed as an extension of your new identity.
Obviously we can tweak those prices based on exactly how much you want included.
Our Service Portfolio
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Give the good idea an identity to match.
For new brands ready to enter the world properly, or existing ones that have outgrown the version they started with.
We build strategic, distinctive visual identities designed to give your brand a recognizable point of view and enough flexibility to actually grow with you.
THE DETAILS
Creative direction
Primary logo
Secondary logo system
Brand marks
Typography system
Color palette
Graphic elements
Image direction
Brand applications
Brand guidelines
Final asset libraryBrand strategy, naming, messaging, packaging and web can be added depending on scope.
BEST FOR
Launches · Rebrands · Brand Evolutions -
Made to be picked up.
Packaging is often where your brand gets its closest interaction with a customer. It should feel just as considered as everything around it.
We create packaging systems that balance brand, shelf presence and real-world functionality, whether that means one hero product or a growing family of SKUs.
THE DETAILS
Packaging creative direction
Concept development
Primary packaging design
Secondary packaging design
Typography + hierarchy
Color + graphic systems
SKU / flavor / shade systems
Print-ready artwork
Product mockups
Supplier-ready filesExact deliverables depend on product type, quantity and production requirements.
BEST FOR
New Products · Packaging Refreshes · Multi-SKU Systems -
Your brand, but clickable.
A website shouldn’t feel like your branding got dropped into a template.
We design digital experiences that extend your visual identity online, balancing strong creative direction with clear structure, usability and the little details that make scrolling feel good.
THE DETAILS
Website strategy + structure
Creative direction
Custom page design
Desktop + mobile design
Responsive development
Basic SEO setup
E-commerce design
Custom graphic elements
Launch support
Handover + guidancePlatforms can include Squarespace, Shopify, Showit, Webflow and others depending on project needs.
BEST FOR
Brand Launches · E-commerce · Website Refreshes -
Keep the brand good after launch.
For brands that already have the foundations but need a creative eye across what comes next.
Sundae can step in as an ongoing creative partner, helping shape how your brand shows up across campaigns, launches, digital, retail and social so every new touchpoint still feels like you.
THIS CAN LOOK LIKE
Campaign concepts
Launch direction
Moodboards + visual direction
Art direction
Digital campaigns
Social creative
Email creative
Retail + POS
Creative templates
Ongoing brand design
Creative oversightAvailable as project-based creative direction or ongoing support depending on scope and availability.
BEST FOR
Growing Brands · Launches · Ongoing Creative Support -
Big campaign energy. Different production model.
Through The Custom Studio, we create bespoke, art-directed AI imagery for brands that need campaign, product, model or lifestyle visuals without organizing another traditional shoot.
Every project starts with creative direction and is developed around your existing brand, product and campaign needs.
THE DETAILS
Creative direction
Moodboarding
Concept development
Product imagery
Model imagery
Lifestyle imagery
Campaign visuals
Social assets
Image refinement
Final retouchingBEST FOR
Campaigns · Product Launches · Social · Evergreen Content
our project process
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01 — MAKE IT OFFICIAL
Contract + deposit
First things first. We’ll lock in your project with a signed contract and initial deposit. Once those are sorted, your project is officially in the Sundae calendar and your client space is ready to go. -
02 — GET INTO YOUR WORLD
Questionnaire + discovery
Before we design anything, we dig in. You’ll complete a project questionnaire covering your brand, audience, goals, references and everything we need to understand where we’re going and why. -
03 — THE GOOD PART
Strategy + design
This is where ideas become something real. Depending on your project, we move through strategy, creative direction and design in considered stages, with presentations and dedicated feedback rounds along the way. -
04 — WRAP IT UP
Final files + offboarding
Once everything is approved, we package up your final assets and hand over everything you need to put your new brand, packaging or website to work. Clean files, clear guidance, no digging through 47 email threads.
Endorsements of Proven Performance
“Working with Nellie was a game-changer for us. She helped us find and articulate our brand identity in a way we hadn't been able to on our own - and she did it with a level of creativity and polish that exceeded our expectations. What really stood out was her speed and availability; no matter the idea or the timeline, she showed up ready to make it happen. We couldn't recommend her more highly.“
ben | co-founder of undo gummies
“Nellie is the best of the best! Very quick and responsive. She understood my vision right away and make it come to life. I am very excited to use Nellie again on future projects :). I cannot say enough positive things about Nellie and have already recommended her to others for projects they will have in the future."
karlyn | founder of nylrak la
"Partnering with Sundae Mood completely transformed Girl Got Glow. Nellie didn’t just design a brand. She built a world. She understood our science-driven, glow-obsessed identity from day one and elevated it into something premium, playful, and culturally tuned in. Every touchpoint, from packaging to visuals to the overall vibe, felt intentional and alive. Working with her feels effortless. She is fast, intuitive, and deeply invested. She is the kind of creative who sees your blind spots, pushes your ideas further, and delivers work that makes you proud to launch. Sundae Mood gave Girl Got Glow its signature look and energy, and I couldn’t imagine building this brand with anyone else.”
benan | founder of girl got glow & pilates social club
