Give the good idea an identity to match.

For new brands ready to enter the world properly, or existing ones that have outgrown the version they started with.

We build strategic, distinctive visual identities designed to give your brand a recognizable point of view and enough flexibility to actually grow with you.

THE DETAILS

Creative direction
Primary logo
Secondary logo system
Brand marks
Typography system
Color palette
Graphic elements
Image direction
Brand applications
Brand guidelines
Final asset library

Brand strategy, naming, messaging, packaging and web can be added depending on scope.

BEST FOR
Launches · Rebrands · Brand Evolutions

INQUIRE ABOUT BRANDING ↗

Made to be picked up.

Packaging is often where your brand gets its closest interaction with a customer. It should feel just as considered as everything around it.

We create packaging systems that balance brand, shelf presence and real-world functionality, whether that means one hero product or a growing family of SKUs.

THE DETAILS

Packaging creative direction
Concept development
Primary packaging design
Secondary packaging design
Typography + hierarchy
Color + graphic systems
SKU / flavor / shade systems
Print-ready artwork
Product mockups
Supplier-ready files

Exact deliverables depend on product type, quantity and production requirements.

BEST FOR
New Products · Packaging Refreshes · Multi-SKU Systems

INQUIRE ABOUT PACKAGING ↗

Your brand, but clickable.

A website shouldn’t feel like your branding got dropped into a template.

We design digital experiences that extend your visual identity online, balancing strong creative direction with clear structure, usability and the little details that make scrolling feel good.

THE DETAILS

Website strategy + structure
Creative direction
Custom page design
Desktop + mobile design
Responsive development
Basic SEO setup
E-commerce design
Custom graphic elements
Launch support
Handover + guidance

Platforms can include Squarespace, Shopify, Showit, Webflow and others depending on project needs.

BEST FOR
Brand Launches · E-commerce · Website Refreshes

INQUIRE ABOUT WEB ↗

Keep the brand good after launch.

For brands that already have the foundations but need a creative eye across what comes next.

Sundae can step in as an ongoing creative partner, helping shape how your brand shows up across campaigns, launches, digital, retail and social so every new touchpoint still feels like you.

THIS CAN LOOK LIKE

Campaign concepts
Launch direction
Moodboards + visual direction
Art direction
Digital campaigns
Social creative
Email creative
Retail + POS
Creative templates
Ongoing brand design
Creative oversight

Available as project-based creative direction or ongoing support depending on scope and availability.

BEST FOR
Growing Brands · Launches · Ongoing Creative Support

LET’S WORK TOGETHER ↗

Big campaign energy. Different production model.

Through The Custom Studio, we create bespoke, art-directed AI imagery for brands that need campaign, product, model or lifestyle visuals without organizing another traditional shoot.

Every project starts with creative direction and is developed around your existing brand, product and campaign needs.

THE DETAILS

Creative direction
Moodboarding
Concept development
Product imagery
Model imagery
Lifestyle imagery
Campaign visuals
Social assets
Image refinement
Final retouching

BEST FOR
Campaigns · Product Launches · Social · Evergreen Content

ENTER THE CUSTOM STUDIO ↗