FINANCE, MINUS THE FINANCE BRO.
Common Cents is a financial consultancy for creative, ambitious women building businesses on their own terms. The identity challenges the traditionally corporate world of finance with something softer, smarter and full of personality.
A digital-first identity built around the world its audience already lives in. Playful typography, folders, cursors and hand-drawn details turn the usually intimidating language of finance into something approachable, feminine and distinctly Common Cents.
CREATIVE BUSINESS, MEET BUSINESS BRAIN.
