THE CONCEPT
TWO CULT FAVORITES. ONE VERY GOOD EXCUSE.
The idea was simple: take two brands with seriously recognizable visual worlds and find the sweet spot between them.
Poppi brings the fizz, color and fun. Rhode brings the gloss, tactility and beauty-editorial edge.
Together, they become something juicy, shiny, slightly surreal and made for the feed.
The campaign was developed through creative direction and AI-generated imagery, allowing the collaboration to exist as a complete visual world without a traditional production.
Each image was art directed around recognizable product details, believable textures and campaign consistency, then refined to feel less like an AI experiment and more like a finished commercial shoot.
MADE TO GET SAVED.
