Please don’t use AI to design your logo
I use AI in my creative work almost every day. I also wouldn’t recommend using it to generate your business’s logo. I want to make that distinction clear because I share a lot of AI imagery. When you see those campaigns, it would be easy to assume that AI is also part of how I create logos. It isn’t.
For me, AI is a tool for producing imagery within a creative direction. Logo design involves a different process, with decisions I want to make deliberately and be able to explain.
And if you send me an AI-generated logo as a reference, I’ll be interested in why you like it. I won’t reproduce it.
A convincing preview can hide a weak idea
You ask for a “luxurious, feminine beauty logo,” and the tool gives you an elegant-looking wordmark, a decorative symbol, and perhaps a gold finish.
At first glance, it might look like exactly what you asked for.
But those words could describe thousands of businesses. They don’t explain what makes yours distinct, who you’re trying to reach, or how your identity should position you within your category. That is my concern with starting here. The image can feel finished before the thinking behind it has really begun.
You might become attached to a symbol because it looks expensive, without knowing what it contributes to the brand. Or choose a style because it resembles the brands you admire, without considering whether it gives customers a reason to recognize yours. An attractive image can make those unresolved decisions harder to see.
Your logo needs to work outside that one image
A logo has a practical life. It might appear on a tiny product label, a website header, a shipping box, a storefront, or an Instagram profile. It needs to remain clear across those applications. Its proportions, spacing, letterforms, and details need attention. You need usable files and versions that make sense for different placements.
An AI-generated preview doesn’t resolve those requirements simply by looking polished. And tracing the image into a vector file only addresses part of the problem. You still need to assess whether the design itself is appropriate, distinctive enough for the business, and built to work where you need it. That assessment belongs inside the design process.
I won’t remake your AI-generated logo
If you come to me with an AI-generated logo, I won’t treat it as a design to copy or clean up. I will ask what you like about it.
Maybe you’re drawn to the confidence of the lettering. Maybe you like the softness, the simplicity, or the feeling of a particular era. Those preferences can help us understand the direction you’re imagining. But I’ll take that understanding into a fresh design process. I won’t reproduce the generated typography, symbol, or composition.
That is a boundary in my work because I want to stand behind the identity I deliver. I need to know why its elements belong together and why they make sense for your business. Recreating a generated image would commit us to decisions we haven’t made through that process.
You don’t need AI to make your vision presentable
I understand why founders use it. You have an idea in your head and want something tangible to show. You might also feel that a designer needs a clear visual starting point before they can help. You don’t have to turn that idea into a logo first.
A few references with an explanation of what you like are useful. So is saying, “I want this to feel feminine, but nothing delicate or overly sweet,” or “I want it to feel premium, but beige doesn’t feel like us.” That gives me something to explore without locking us into an existing composition.
You’re allowed to know the feeling you want without knowing what it should look like. Developing that connection is part of the work.
My use of AI imagery doesn’t extend to logo design
When I create campaign imagery with AI, I use it to express a concept through settings, composition, styling, and texture. I assess those images within the wider campaign and the brand’s visual direction. When I design a logo, I work through the typography and forms themselves. I consider how the elements relate, how they reproduce, and how they support the identity we’re building.
I approach these as separate creative practices. Sharing one doesn’t mean I use the same production process for the other. So when I say that AI is part of my everyday work, I’m talking about imagery and mockups. The logos I design are not AI-generated.
Give your identity room to become yours
My advice is to resist choosing a generated logo simply because it gives you an immediate answer. Spend that early energy getting clear about your business, your audience, and the impression you want to make. Save references. Notice what you’re responding to. Stay open to how those ideas might develop.
A good branding process should give you an identity you understand and can use confidently. You should know why it looks the way it does, and how to carry it into the rest of your business.
That is what I want to build with you.
Ready to develop a visual identity for your business? Tell me what you’re building. Bring your ideas and your ambition. We can work out the design together.
